We have our sights set on sustainability. Every part of our product lifecycle is carefully crafted to lessen the environmental impact, from how it’s made and used to the recycling stage. While there much more that needs to be done, choosing high quality products that help reduce food and material waste is a good place to start.
Transforming waste to wow.
Dive in and see how the SmartGrow Life is helping eco-conscious consumers reduce waste.
Materials matter.
SmartGrow Life is made of 74% recycled post-industrial plastic. And fully recyclable.
Repair don’t replace.
The unique modular design makes it easy to repair, helping to reduce electronic waste and improving its recyclability.
Closing the loop with our never bin guarantee.
At the end of its life, we ensure that every part of your SmartGrow Life is responsibly disposed and recycled.
The SmartGrow Life's old home is made from 80% recycled paper and contains no wasteful Styrofoam. Its economically spacious design can house up to three accessories, so that no additional packaging is needed.
Why just dispose if you can upcycle? Follow the on-package instructions to transform the SmartGrow Life box into a fun farmhouse for the little ones and give it a new life.
With up to 50% less CO2 emissions when compared to store bought basil plants,* the SmartGrow Life is helping to keep kindness in season all year round. Source your greens locally from your home, directly to your dinning table.
SmartGrow Life uses just 27 kWh of power per year, allowing you to grow healthy plants all-year-round without consuming a tonne of power. That’s smart and efficient.
Planting the seeds of social change.
When positive change is what drives innovation, we all grow stronger together. As part of our commitment to sustainable social upliftment, our seed capsules are produced by a non-profit organization in the city of Salo, Finland, that supports the employment of people with special needs.
Produced in the EU using quality parts to reduce unecessary transportation emissions, the SmartGrow Life is built to last.
It is estimated that 17% of total global food production may be wasted - 11% per cent in households**. This is a growing problem. With your SmartGrow Life you only harvest what you need when you need it. Say goodbye to those dead herbs in the back of your fridge and say hello to freshness!
Dive into a world of home-grown freshness with the SmartGrow Life and bring style and freshness home.
*A study conducted by an independent consultancy firm LCS Life Cycle Simulation GmbH, on behalf of BSH Hausgeräte GmbH. Methodology: Hot spot analysis according to ISO standards 14040 and 14044. For life cycle of appliance based on 10 years usage per kilogram of Basil Genovese.
**United Nations Environment Programme (2021). Food Waste Index Report 2021. Nairobi.